Helena Toze
Product Designer - Atlanta, GA
+1 404 747-0169
Work Experience
Product Designer
Rule1 Ventures — Atlanta, GA
March 2023 – Currently
At Rule1, a venture capital firm backing early-stage B2B SaaS startups, I lead UX/UI design, product research, and product analytics across 4–6 portfolio companies at a time. Beyond design, I take on product ownership responsibilities, partnering directly with founders, product managers, and engineers to define roadmaps, prioritize features, and ensure delivery. I write clear requirements and tickets, collaborate with agile dev teams in sprint planning, and validate that shipped solutions align with business goals and user needs.
Key Contributions
•Roadmapping & Prioritization: Defined product roadmaps and feature priorities across industries (cybersecurity, fintech, underwriting, logistics), balancing user research insights with technical feasibility.
•Agile Collaboration: Worked daily with developers in agile sprints, writing user stories, confirming requirements, and ensuring alignment between UX/UI and development.
•Analytics & Feedback Loops: Leveraged product analytics (Pendo, Hotjar, PostHog, Looker Studio) and user interviews to inform prioritization and define feature success metrics.
•Owned end-to-end product design: Managing the in-house design system, Figma workflows, AI-assisted wireframing, and user testing. Delivered desktop and mobile-adapted high-fidelity designs aligned with business goals, dev requirements, and accessibility standards.
Selected Projects
Roxwrite – Underwriting: Used Product analytics recordings to track time to action and identify pain points that resulted in a data-driven UI revamp increasing product efficiency by 60%.
Red Sentry – Cybersecurity: End to end designed and scaled a Pentest-as-a-Service platform used by hundreds of companies to scope, manage, and pay for penetration tests—streamlining intake, communication, and delivery across all client engagements. Enabled both internal and client-facing teams to manage pentest lifecycles, creating a major industry differentiator and driving adoption across all deals.
Bank Shot – Payments: Designed and launched a web receivables platform delivering a seamless, mobile-first experience for hundreds of home buyers each day, supporting diverse payment types and simplifying real estate transactions.
Education, Certifications and Licenses
Product Analytics and Product-Led-Growth Certificate
Mind the Product
May 2023
UX UI Design
Georgia Tech Professional Education — Atlanta, GA
March 2022 to September 2022
Google UX Design Professional Certificate
March 2022 to June 2022
Educational Psychology
Universidade Uniasselvi — Brazil
2016 – 2017