The designer

The designer

The designer

Hey, I'm Helena.

I care about creating thoughtful UX/UI that supports real people doing real work while achieving business goals.

Daily, I balance user research, product analytics, design, and my busy Slack account across 5+ portfolio companies in a venture studio.

I move fast with NoCode prototypes, strong design systems, sticky notes workflows, intentional cross-team collaboration, and hopefully, not hopping on too many quick calls.

Helena.

Helena.

Helena.

A young person with long, wavy hair sits in front of a plain background, looking directly at the camera.
A young person with long, wavy hair sits in front of a plain background, looking directly at the camera.
A young person with long, wavy hair sits in front of a plain background, looking directly at the camera.

Quick-fire facts

Based in

Atlanta, GA

Based in

Atlanta, GA

Based in

Atlanta, GA

Current project

Implementing MFA with authenticator APP

Current project

Implementing MFA with authenticator APP

Current project

Implementing MFA with authenticator APP

First win

Lead a feature with retention increase of 60%

First win

Lead a feature with retention increase of 60%

First win

Lead a feature with retention increase of 60%

Tools I can't quit

Post Hog

Tools I can't quit

Post Hog

Tools I can't quit

Post Hog

Designing Vibe

Headset on, LoFi Beats

Designing Vibe

Headset on, LoFi Beats

Designing Vibe

Headset on, LoFi Beats

Coffee order

Black Coffee

Coffee order

Black Coffee

Coffee order

Black Coffee

My mission is to

My mission is to

My mission is to

Create intentional digital experiences

Helena Toze

Helena Toze

Helena Toze

Helena Toze

Helena Toze

Helena Toze